Semotics: sign, symbol, signifier
Visual: Metaphor, metonym, synecdoche
Visual metaphor-is used to transfer the meaning from one image to another
Visual metonym-is a symbolic image that is used to make reference to something with a more literal meaning.
Words are 'pictures of letters'
Legibility: glyphs (individual characters) in text are understandable or recognisable based on appearance.
Counter: The negative space within a letter form, either fully or partially enclosed.
Readability: Influenced by line length, primary and secondary leading.
We looked at different newspaper spreads from papers such as The Guardian, Daily Mirror, The Times etc. And counted how many different fonts were used on one sheet of each different paper, then reconstructed them in a different way:
SYMBOL
SIGN
SIGNIFIER:
Significant part of communicating.
Typeface: A collection of characters, letters, numbers, symbols and punctuation which have the same design.
Font: Physical means used to create a typeface
Font, typeface, font family, weight, stroke, upper case/lower case, tracking, kerning.
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