We had to show our concept boards in a crit today, this was my feedback:
STRENGTHS:
- Well thought out idea and links in well with original brief
- Lots of research - well carried out
- Good idea to link the brief with London Sixties Week
- Lots of music based research that is really relevant
- Hendrix example is good as the inspiration - helps to put it in to context
- Good to pick an era and link with an event as it gives it purpose
- Strong concept, good pinpointing
AREAS FOR IMPROVEMENT:
- Have a look at some more type based work
- Condense length of lyrics for poster, as with a typographic theme and 60's design it needs to remain legible
- 60's poster are quite decorative so not much can fit on
- Clarify audience, cant be broad and specific
CONSIDERATIONS:
- Think further into the format, album covers/record sleeves would be cool
- Where will your products be distributed?
- Zines as an additional product would allow you to include more content
- Would the posters include lyrics and event info?
- Could re-brand '60's week' as it is a big contrast to your design research
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