Monday, 5 December 2011

'HOW TO...'// OUGD405 WORKSHOP

In todays workshop our group organised all the research we had done so far for the project and categorised them into orders of primary quantitative and qualitative research and secondary quantitative and qualitative:
Quantitative
  • 80% of people wish there was more information available to them about saving time and money with cooking.
  • From starting prep in the morning to serving the dinner, it takes 7 hours to cook a typical christmas dinner.
  • Asda's 500g pack of brussel sprouts costs 38p less than the most expensive competitor Waitrose. Asda- £1.00. Waitrose £1.38
  • Asda is cheapest for Vegetables typically eaten at Christmas
  • A medium sized turkey takes 4 hours to cook. 


Qualitative


  • For a medium sized turkey, the cheapest prices are at Asda and Sainsburys
  • There are various tips on how to save time and money when preparing a meal.
  • The Classic Christmas dinner is a high point of the holidays
  • One of the best ways to make Christmas dinner less stressful is to prepare food the night before
  • The average family eats their Christmas dinner between 1-2 pm.
Quantitative research is based on facts, figures statistics, whereas qualitative is more opinion based.




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