- Implementations
- Ideas
- Backbone
- Ideas
- Basis
- Outline
CONCEPTS:
Red bull - Gives you wings
Kit Kat - Take a break
McDonalds - I'm lovin' it
Ampersand Hotel concept: &
List things you find in a hotel:
- do not disturb sign
- menu
- toilets
- notebook / pen
- bible
- room numbers
- key card
- duvet covers
- towel
- mini shampoo/soap
- way finding
- napkins
- beer mats
- table cloth
- mini bar
- uniform
- name tags
- dinner plates
- tourist book/map
- lifts
- picture frames
- dressing gown
Come up with five concepts using the & sign in a similar way to Ampersand Hotel.
- complimentary mint - free & fresh
- key card - in & out
- duvet - rough and tumble
- lift - down & up
- mini bar - mini & strong
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