For my final concept I decided to go with the hotel branding:
THE PARISIAN EXPERIENCE//PARIS HOTEL REBRAND
Create and brand a hotel. Based on all my Paris research (cuisine, tourist/non-tourist attractions, land marks, language, Parisian culture) my concept is to create, design and brand a hotel based on travelling around Paris. The hotel is designed in a way where the branding coincides with Parisian culture. A real feel for the Parisian lifestyle. The branding will be designed in a simple way that informs the customers about a brief history of Paris and suggests where to go and what to do whilst travelling in Paris, in an unconventional tourist manner. Branding would include, menu, drinks menu, do not disturb sign, letter head, luggage tags etc.
CRIT FEEDBACK:
- In terms of names 'true parisian culture' works the best
- think about the range of products that could be created
- In terms of informing the customers about a brief history, think about how far back you would like to take it.
- processes could benefit work
- think about stock?
DESIGN BOARDS CREATED FOR CRIT:
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