-We combined 'How to make a curry' with 'How to make an affordable and time saving meal' and thought about target audience, being students, an appropriate guide to cooking healthy/ budget friendly/ time saving meals, a possible student cookbook? A leaflet offering advise, to inform and advise.
The second option was to have a set of postcards or a small book with a guide to making the perfect cup of tea, obviously everyone has a different preference on how to make their perfect cup of tea, strong/weak, sugars/milky...
-Make a booklet with various ways to accommodate for all preferences of making tea, and different types if tea, english breakfast tea, earl grey tea, herbal tea etc. Possible ideas for booklet name? THE DIARY OF ROSIE LEE (Rosie Lee, rhyming cockney slang for cup of tea) facts and statistics about tea?
-Another idea we had was to make a booklet on how to chop an onion without crying, this obviously isn't a serious issue so would be taken in a more light hearted, comical approach, research on various ways to avoid crying whilst chopping an onion.
For own personal research I documented me making a curry using a basic, budget friendly recipe
DESIGN SHEET FOR INITIAL IDEAS:
However after talking to the group we decided to go with how to cook an affordable/time saving meal which after going over ideas turned into possibly linking it with the Christmas holidays/eating seasonably/Christmas food.
These are some basic design sheets for initial ideas before we go into the crit:
Just going over ways of being able to afford good meals, obviously target audience students. This was before the Christmas theme came into it and we were just looking at comparing supermarket prices, various recipes, how you could make your favourite takeaway for less money, just a list of ways that students could follow to try and save time and money.
This is where the 'Christmas' themes came into play, we looked at eating seasonably and then how to budget at certain times of the year, obviously a fitting idea would be to produce something in conjunction with the Christmas holiday as its that time of the year. Christmas, being expensive, we thought of coming up with something that helps, informs, advises on how to have a good Christmas meal whilst trying to save money. If this is the direction we plan to take we need to change the audience it would be targeted at, before trying to budget on meals, was perfect for students, however Christmas is very family orientated and so would probably be aimed at family households. information on how to save money through the most expensive time of the year, we thought about various ways for the format coming up with the following:
-3D cut out christmas tree, having logos/symbols of different foods ranking from order of either importance or price range, seen as though the christmas tree already has a fitting shape to place things in heir-achy we thought that could be a good template to work with.
-Having an advent calendar that opens up with tips and advise that helps people budget through the holidays
-Having a mailshot publication that offers advise
-Possibly a christmas card, although limited space for information
we decided as a group to go with 'How to prepare a meal without wasting time and money'
We brainstormed various ideas and came up with these options-
-making a takeaway meal at home for cheaper,
how to cut the cost of your weekly food spend,
how to have Christmas meals for cheaper,
and an idea based on sharing the cooking of meals in a group to make it cheaper and waste less time.
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