WHAT IS GOOD?//WORKSHOP SESSION FOUR//OUGD505

WHAT IS GOOD//WORKSHOP SESSION:

5 WORDS THAT SUM UP MY GOOD:

• culture
• french
• parisian
• city
• travel

5 WORDS THAT SUM UP MY TARGET AUDIENCE:

• cultural 
• young
• adventurous
• tourist
• working

TONE OF VOICE:

• light hearted
• informative
• educational
• exciting
• helpful

5 PRODUCTS:

• zine
• booklet
• information pack
• app
• letter head

5 PROCESSES:

• embossing
• foiling
• laser cutting
• binding
• letter press

AN EXHIBITION OF

EDITORIAL AND PUBLISHING 
BRANDING AND IDENTITY


DESIGN//CONCEPT BOARD FEEDBACK:

DESIGN BOARD ONE - WHAT IS GOOD?

• good photographs - experiment with this style of photography
• cafe culture - could open opportunities to rebrand a cafe
• good outlining of what you want to do - clear to see what direction the brief is going to go in
• try and make sentences shorter to make it more readable
• strong use of photography to support statement 
• you've outlined the aspects of Paris you want to look into - this is good because the subject is quite broad but you've chosen specific areas to focus on
• good description of your concept, however bit too much to read
• really good presentation boards

DESIGN BOARD TWO - RESEARCH

• shorten writing on boards x2
• I like the cafe culture idea
• good research, shorten for boards though

DESIGN BOARD THREE - PUBLICATION DESIGN

• too much text
• spelling
• good research into different formats x3
• think about tone of voice and how you want the publication to be accessed 
• good 3D element 
• full page spread photograph looks good, you could do this in a publication about Paris

DESIGN BOARD FOUR - PROCESSES

• beautiful binding
• looks quite old, would suit a publication about Paris (brown paper and stitched binding)
• good range of process research

DESIGN BOARD FIVE - PHOTOGRAPHY

• good amount of writing x2
• gorgeous photography (shame you cant realistically take your own pics!) x2

For tomorrows session, rewrite brief and edit design boards in relation to crit feedback:

EDITED DESIGN BOARDS:

These are my edited design boards, taking into account my crit feedback.  I have shortened the text on a number of boards as it was too much to read before.  I have also taken away two photos from the first board as to not look overcrowded and numbered the boards.