THE BRIEF:
Paris is the capital of France and the countries largest city. It is today considered one of the most popular tourist destinations in the world, with over 30 million foreign visitors per year. The brief will encourage you to look into Parisian culture and explore certain elements of Paris to create a body of work that communicates the city of light and its best assets.
CONSIDERATIONS:
Consider different aspects of research that make up the exciting city of Paris. Look more specifically at Parisian culture, architecture, cafe culture, tourist attractions, French cuisine, the metro etc. An array of research that boasts Parisian culture and the city of Paris. Consider famous landmarks and tourist attractions, however, look into the culture and aspects of Paris that are not considered so 'touristy', an exhibition of the true cultures of Paris.
TARGET AUDIENCE:
This should be targeted at young, working professionals, post graduates, with a disposable income who have an interest in travelling and culture, in particular Paris.
TONE OF VOICE:
This should be informative, educational and helpful, at the same time it should have a tone of light heartedness and excitement. The information shouldn't be too heavy and overwhelming for the reader.
BACKGROUND:
Being one of the worlds leading business and cultural centres , and its influence in politics, education, entertainment, media, fashion, science and the arts all contribute to its status as one of the world`s major global cities. With its influential and elegant culture, impressive, artistic architecture, high quality cuisine and its global contribution to the art, entertainment and media this is an exciting city to explore.
DELIVERABLES:
An information pack/travel guide that could include the following things:
- A publication on Paris/things to do in Paris/Parisian culture OR informative zine/newspaper
- Letterhead and envelope
- Set of postcards
- Itinerary booklet
- App design
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