COLLABORATIVE BRIEF//TED BAKER//RATIONALE//OUGD503

BRIEF TITLE: 
Introduce Ted Baker to a country of your choice.

WHAT IS THE PROBLEM
1. How to translate British culture and fashion into Italian culture?
2. How to successfully raise brand awareness for Ted Baker internationally?
3. How best can we represent Ted Baker as a concept, and use this concept across different media?
4. How best to relate to a target audience that speaks another language and has different cultural ideas of fashion

WHAT IS THE INTENTION:
We intend to promote the Ted Baker brand to an Italian audience. We also intend to promote British culture and fashion alongside promoting Ted Baker. We intend to grab the attention of 25-35 year old male and female professionals with a disposable income and an eye for high quality. 
We are aiming to not only promote the brand, but promote a lifestyle alongside it; we also aim to create a loyal relationship between Ted Baker and an international audience.

IN ORDER TO ACHIEVE THIS WE WILL PRODUCE:
1. A publication which will educate and inform our audience about British culture and fashion, while raising awareness of the Ted Baker brand
2. A set of packaging designs that also promotes the Ted Baker brand and is relevant to retail 
3. A concept that will be carried throughout design for web

HOW WILL THIS BE PRODUCED?
1. Digital print
2. Packaging design
3. Web design
4. Book binding