EVALUATION, FOCUS, DEVELOP - KEY QUESTIONS IN THE PROCESS OF PROJECT DEVELOPMENT:
WHAT IS THE PROBLEM:
Not a problem, a promotional campaign to get people aware of/involved with London 60's Week
WHAT SUBJECT/AREA OF STUDY ARE YOU FOCUSING ON?
The sixties and London 60's week
TO WHAT DEPTH ARE YOU INVESTIGATING THIS ARE/SUBJECT?
I've changed my direction so I don't have a lot of information on London 60's Week itself I have more research and background information on the sixties which will obviously contribute to the next stage of research, also because the event isn't near (july) not much information has been given about it, although I intend to raise awareness of the event.
WHAT VISUAL MATERIAL DO YOU HAVE TO WORK WITH?
A lot of designs from the sixties (packaging, branding and advertisements)
APPROPRIATE AMOUNT OF WORK FOR TIME YOU HAVE HAD TO DEVELOP?
I think an appropriate amount of research, not any development on designing anything
WHAT AREAS ARE YOU DEVELOPING FURTHER?
POSTER DESIGN, CULTURE FROM THE SIXTIES, YOUTH, ENTERTAINMENT, ART, MUSIC
WHAT ARE YOU TRYING TO COMMUNICATE?
I am trying to promote London 60's Week
WHAT AUDIENCE HAVE YOU IDENTIFIED?
Its quite broad but I would say the general public, people interested in the sixties, on the official website it says they are interesting in bringing people from younger generations and different cultures to experience this event. A younger audience.
WHAT FURTHER RESEARCH DO YOU REQUIRE?
More about London 60's Week as an event, where these products to promote it can be placed (London Underground?)
WHAT IS YOUR INTENTION?
To get people interested in the event and the Sixties
HAVE YOU MOVED FROM YOUR INITIAL STARTING POINT?
Yes but its still all relevant, I was looking at branding, packaging and advertising at the start which then changed to the general style of the sixties and then more about the culture of the sixties and now its about promoting a modern day event about the sixties, so all research has been relevant and useful.
WHAT METHODS OF DEVELOPMENT ARE YOU USING TO DOCUMENT THIS EVENT?
The use of design sheets
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