'A HISTORY OF...'//'CRIT FEEDBACK'//OUGD504

CRIT FEEDBACK- THREE PROMOTIONAL GRAPHIC DESIGN PRODUCTS ON TEA:

QUESTIONS I ASKED:

• Is it clear on the leaflet what if being promoted?
• does the use of two different fonts work well on the logo/stickers?
• does the colour scheme work well/suit the subject matter on the poster?
• Is there enough information on the products to be more informed about the topic?
• Do the colours need to be changed on the logo? too bright?

STRENGTHS:

• the tea cup illustration works well, good design
• very informative
• the two type faces work well together, text could be smaller
• colour scheme is very appropriate, good colour used on poster
• lots of information conveyed 
• really clear that promoting tea, the text and the teapot imagery help this
• like the use of different fonts on the leaflet, clear hierarchy of type
• like the use of colours on leaflet, the different colour tea, could consider using those colours on the main poster?
• like the subject matter and the idea of promoting new teas

AREAS FOR IMPROVEMENTS:

• It could be clearer which side is advertising what tea- could possibly just use on cup of tea on each side so you can tell which side is what tea.  Or colour.
• shorten the text to make it more catchy
• the poster is quite busy, more use of negative space and leave mass space around the title to make it stand out more
• perhaps simplify the layout of the text so theres more of a clear heir achy and line order
• really busy, good because of lots of information but perhaps try making main info stand out more

CONSIDERATIONS:

• consider the hierarchy of your type so that quotes read in the correct order
• consider more evenly spacing text
• consider changing the 'Twinings' text to actual logo, instantly recognisable
• consider a background colour behind main info
• the facts are all interesting, perhaps just take one and put it on a poster? they would work well as a range of posters

I think the feedback I got was good, I think people understood what I was trying to do and gave me some helpful suggestions on ways to improve when doing future designs.  I think in terms of recognising what needs to be do I definitely take on board the comments about the type and layout, I was trying to create an info-graphics poster where a lot of information was laid onto one poster but some one the facts were unclear cos the words weren't as easy to read in some cases.  I've also noticed a few typos which need to be fixed.

THINGS THAT MAKE GOOD QUALITY WORK:

• good clarity
• effective type
• relevant colour/ image
• originality of format
• range-does it work?
• relevant text
• correct spelling and grammar
• composition
• originality of design