So far at this stage we have created a look book and a British culture book that will be given out at the launch of the Ted Baker store. We felt we needed to brand the launch of the new campaign. After creating the logo I decided to design some work to compliment this, I have designed a letter head, some business cards and promotional material such as an invite and postcards for the launch.
LOGO:
This is the invitation I designed for the launch of the Ted Baker Store in Milan, the invite is a simple design but I think it needed to be. This is the best way to display high end fashion and the monochrome feel of the branding compliments the renowned high end, stylish Italian fashion culture the world knows them for. It was designed this way in order to be consistent across all designs, Sophia has mocked up packaging with the same colour scheme and simplicity, using the logo as the main focus. The logo is used subtly in this case, with its lowered opacity taking up the majority of the background. The font used is bodini, an Italian classic font that fits the style of the designs. This invite informs of the time, place and event details.
I also designed a letter head, as I thought this would be something that a company needs, especially as they are just opening and so the branding and the promotion of the campaign needs to become popular and familiar to the target audience. Again the design being simple to allow consistency throughout the range of products.
I designed two business cards which simply have the address of the new store in Milan, this is something to get people to recognise the brand and get the name out there, so people are aware of the new campaign.
These are the postcards designed for the campaign, to raise awareness for the stores launch. I have used the images from the collection that is being launched and the look book I created to keep the design consistent.
No comments:
Post a Comment