WHAT IS GOOD?//PARIS//INITIAL HOTEL BRANDING DEVELOPMENT//OUGD505

INITIAL BRANDING:

These are the initial designs for the branding of the hotel, I wanted to keep the logo black as to transfer across a range of different products.  I started designing the letter head by researching places in Paris and the kind of street the hotel would suit, area etc. Once I had found a street suitable I created a phone number and website address to go with the hotels branding and identity.

For the letter head I wanted the logo to be placed in the centre of the page with the address in the top right hand corner:

I then wrote a standard letter you could receive from the hotel, a french and english copy:

Merci de réservation avec nous, nous espérons que vous apprécierez votre séjour.

cœur de Paris va vous emmener dans un voyage, un avant-goût de la vraie culture parisienne à travers cusine, atmosphère et de l'expérience, avec la ville à votre porte.

L'hôtel offre une expérience culinaire vraiment classique. Un authentique restaurant traditionnel servant une cuisine française classique avec un décor contemporain et élégant et une belle vue sur les toits de Paris. Le bar propose une Seclection de cocktails et un large éventail d'autres boissons à déguster sur le balcon ou dans le cadre de bar décontracté confortable.

Choisissez parmi une sélection de chambres, chacune spécifiquement thématiques pour vous informer sur les arts et les cultures Frances.

Nous sommes impatients de vous rencontrer, s'il vous plaît laissez-nous savoir à l'avance si vous avez besoin quelque chose de spécifique tout en restant au cœur de Paris, nous serons heureux d'organiser pour vous.

Cordialement,

coeur de Paris

ENGLISH TRANSLATION:

Thank you for booking with us, we hope you will enjoy your stay.

heart of paris will take you on a journey, a taste of true Parisian culture through cusine, atmosphere and experience, with the city right on your doorstep.

The hotel offers a truely classical dining experience.  An authentic, traditional restaurant serving classic French cusine with contemporary and stylish decor and a beautiful view of the Parisian rooftops.  The bar offers a seclection of cocktails and a wide variety of other drinks to enjoy on the balcony or in the comfortable casual bar setting.

Choose from a selection of rooms, each one specifically themed to inform you about Frances arts and cultures.

We look forward to meeting you, please let us know in advance if you require anything specific whilst staying at the heart of paris, we will be happy to arrange this for you.

Yours faithfully,

heart of paris 

I then incorporated these three travelling symbols into the branding as the hotel has the theme of travelling and Parisian culture.  A suitcase is an obvious symbol for travelling, a globe is easy to associate with travelling and the paper plane coincides with the hotel logo and the theme of flying/travelling.

If foiled I think they could work bronze:

I decided to include at the bottom of the letter head having this dashed, swirled line going across the letter as representation of the paper planes trail.

Final letter head: