WHAT IS GOOD?//PARIS//TRAVEL APP DESIGN//OUGD505

HOTEL TRAVEL GUIDE APP:
I decided something that could work quite well for the hotel that coincides with the whole theme of travelling would be to make a travel app.  Something that customers would be able to download for free that enabled them to get the best guide for things to do in Paris, this would be a good way to incorporate all the previous research on Paris.

Categories that could be included in the app:

• Cafe culture - this is something prevalent in modern Parisian culture and with a variety of different cafes to choose from this would be helpful in narrowing down atmosphere, decor, food and drink etc.
• Main attractions - although this is meant to be based on the idea of an unconventional tourist and a taste of true parisian culture, I feel I still need to include some of the main attractions as some of them are considered as 'to dos' whilst visiting the city.
• Lazy sundays - this is the part of the app that offers an alternative, a look into the true parisian culture, flea markets, food halls, picnic spots etc.
• Wine and dine - a selection of restaurants and bars
• Parisian étiquette 
• The French phrase guide

APP HOMEPAGE:

Using symbols to keep branding consistent. The names for the app were either out of Couer de Paris: travel guide, Couer de Paris itinerary or couer de Paris: Live like a Parisian.  I thought the last one would work best as I want to include more than just travel based information.

Final app name:

For the digital design to be consistent and coincide with the website I decided to use images half cropped, similar to the website, for the app, this is a photo i found of a passport, with a Paris stamp on it which I thought would work for the homepage of the app, I used the hotels symbols and logos with the colour scheme for the design:

Each page you click on will offer a variety of things to do and see in Paris, this is the page for cafe culture.  When you click on it it will take you to a selection of cafes, each one having a faded photo of the outside of the cafe with a description and address, directions etc.  You can scroll across using this button to take you to the next cafe:

I added the logo to the page in order to keep the branding consistent:

page example of one of the cafes in the cafe culture part of the app.

WINE AND DINE PAGE

This works the same way as the cafe culture page, tapping left and right to go between a selection of hotels, to find whats best for the specific person.

I started designing the app by finding images of Paris and places that I thought could fit the interior of my hotel, I then used these as imagery for the app:

The image has then been made into a clipping mask that is part of the design for the background of the app:

Parisian étiquette page:

Main attractions opening page:

I think this app could be used as a good guide when staying in the hotel, this was a good way of using my research from the first half of the brief as it focuses on things to do in Paris and the unconventional tourist guide.