After the crit I have decided to change direction with the final outcomes and deliverables for this brief. My previous research will still be valuable as I needed to find out everything to do with Parisian culture and what Paris has to offer. However, instead of making a travel guide and information pack about all the things to do in Paris for the non-conventional tourist I have decided to change my direction to hotel branding. I feel this will allow me to create a more interesting outcome and is suited to the type of design I prefer. From this point I will do research into existing hotel branding, branding in general and specific areas of Parisian culture that could be incorporated into the branding.
The products I hope to brand include:
HOTEL RESTAURANT:
- menu and drinks menu
- napkins and tissue paper/take aways bags
HOTEL:
- business cards
- letter head
- luggage tag
- post cards
- room publication
- door sign
WEBSITE
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