These are my initial thoughts for designing the logo.
My initial thoughts were to think of symbols that represent 'hope, achievement, equality' for working people, and in the current climate with the conservative government, cuts and closure to public services I thought it was poignant to design something that best represented this.
Signs of change, optimism, hope equality:
- Sun - optimistic, bright, hope?
- Light - light at the end of the tunnel, hope eventually
- turning cogs - everything working together for change, flowing
- key - key to the door of change?
- arrows - moving forward, don't look back
- chain - working together, community, sense of 'togetherness'
- ladder - reaching achievements, climbing to the top
- hands - together
Sans serif type face, this supports the modern, contemporary logo they wanted. Simple symbolism. The colour red, always been a socialist colour, Labour party colour etc. Bold type to catch attention.
Key symbol or lock to symbolise a key to change. Depending on the logo shape a circular symbol would work better as I feel it would work better for letterheads and business cards.
After talking to the Jack Jones Trust they decided they liked the idea of either a sun or turning cogs, these are a couple of initial designs to look at how the trusts title can be positioned with the logo. I like the idea of the sun in the background with the title boldly in front. Bold, sans serif will be in keeping with the contemporary feel. I think the turning cogs would help symbolise Jack Jones and the trust more so than a sun.
I think the main colour within the logo design should be red as its symbolises socialism more so than any other colour, colour of labour etc. Three simple cogs turning under the title 'Jack Jones Trust' could work as a simple logo working across a range, business card, letter head etc. Black and red, turning cogs
No comments:
Post a Comment