Thursday 10 January 2013

RESPONSIVE//TO DRY FOR BRIEF//OUGD503


TO DRY FOR BRIEF:
One of my selected briefs for this responsive module is the 'to dry for' brief, which is to design a tea towel.

THE BRIEF:

What's this all about?
We’re once again giving everyone the chance to submit their artwork for possible inclusion on a ToDryFor tea towel!

The 2012 design competition was won by Moira Millman, with her super-cute, pun-tastic Personaliteas illustration. Over the last year, the resulting tea towel has been sold through various shops and galleries across the UK, and around the world. In addition, we liked the design so much that we also produced it as a mug.


- The competition is open internationally, so absolutely anyone may submit artwork.
- You are only allowed to submit one design - make sure it's your best!
- The design needs to be exclusive to this competition (so please don't use it anywhere else before you know if you've won or not).
- Most importantly, the design must be your own intellectual property and you must have the exclusive copyright and right of use (so no scanning in stuff from magazines, thanks). This is important otherwise we are not legally allowed to print your design. If your design gets chosen, you grant us the exclusive right of use to print your design.


DESIGN SPECIFICATION

We're happy for the design to be either portrait or landscape in format. The image can be as small or as large as you wish within the given print area, or it can bleed off the edge of the tea towel.

The dimensions are as follows:

Non-bleed spec
Max image size: 42cm x 70cm
Finished sewn size: 48cm x 76cm

All over (bled and stitched) spec
Ideal image size: 50cm x 77cm
Finished sewn size: 48cm x 76cm

- We will accept jpg, tif or pdf file formats, which should be 1024 px on the longest side.
- Submission artwork should be supplied at 72dpi.
- You will need to include the pantone coated colour reference for each colour used within the artwork* in your submission email.

* Please bear in mind that the winning design will be screen-printed, so the design and number of colours used should reflect this. Unlike paper screen-printing, colours cannot be layered to create a third colour, nor can colour gradients be used. However, it is possible to use tones of colours; in this instance both the pantone and the percentage tone of the colour should be specified. 

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