For this brief I wanted to base most of my imagery on fruit, and have a sort of 'organic' theme with it, the emphasise on the brief is definitely about feeling good so finding imagery that makes you 'feel good' could work with this. I want to focus on the 100% natural ingredients aspect also. I thought about looking into some songs that could make you 'feel good' or facts that could make you smile whilst walking along and seeing the campaign. The thing that i wanted to do to make this stand out was to create some kind of 3D poster campaign. I think this could work well for the brand, it would be playful and light hearted and add a bit of extra something to the campaign.
My first idea was to have an A2 poster mounted on mount board, the main focus of the poster would be the bottle of 'Feel Good' juice and bursting out of the lid and placed all around would be fruit and possible words that fit the product. Something that would definitely feature on the poster are the words '100% natural ingredients' with that image I would like to include some more type, possible facts or song lyrics.
INITIAL DESIGN SHEETS:
INITIAL DESIGN SHEETS:
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