You have been asked to create a new packaging design for the range of drinks at Feel Good. The key elements are being able to find a balance between a label that communicates how healthy and tasty the drinks are but still makes people feel good. It is important to let our target audience know that our drinks are made from 100% natural ingredients. Simple and uncluttered packaging design is something we think works well. Consider the tone of voice, keeping it light hearted and playful but still being able to appeal to our target audience. What makes a drinks label eye catching and successful in terms of sale raises?
The final submission should display an exciting and fresh new label design, try to think about breaking boundaries and going beyond the generic package design, however, the style and design still has to be in keeping with the Feel Good drinks ethos.
BACKGROUND CONSIDERATIONS:
- Target audience: 16-34 year olds
- People who are willing to spend more money for quality
- Positive people - the message should be friendly, fun and up beat
- Healthy, active young people
- Tone of voice : They are an up-beat, look-on-the-brightside, sociable bunch, who like to work hard but always find time for some feel good fun and games. This should be reflected in the tone of voice of the design. PMA people - you can’t call yourself Feel Good Drinks and be miserable! The message should always be friendly, fun, and just a little bit cheeky. Please don’t get all serious on us now. It’s about talking to people on their level, making a connection and making them smile.
DELIVERABLES:
- Packaging design that works across the range of Feel Good drinks (sparkling and still range)
- The deadline for submitting work is 6pm on Thursday 14th March 2013.
- All submissions must be in the English language.
- Your zipped entry file must be a maximum of 50MB
- All entries must be submitted via the YCN digital uploader.
No comments:
Post a Comment